Monday, 4 May 2009

Is this just too much? The power of branding.



Disney has cleverly steered itself from branding junk food aimed to kids to a much healthier options such as vegetables and fruits. The producers are happier because they are partnering with a famous brand and selling more. Children are more than eager to chomp on avocado promoted by Zac Efron. Parents would prefer to buy the healthier range than the sugar laden snacks. And of course, Disney managed to hit two birds with one stone by including its 'corporate social responsibility' in this marketing strategy. Eveyone is satisfied right? What do you think? May be this Hannah Montana Banana article can help you make up your mind.

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