Spectrum of online friendship

Mike Arauz, a strategist from Undercurrent, is sharing his thoughts on the idea of online friendliness. To him, the online friendliness are divided into several levels such as: passive interest, active interest, sharing, public dialogue, private dialogue, advocacy, and investment. Although I do not agree with him 100%, I still think that the article is quite interesting. Read more about his conclusions here.

Passive Interest e.g. repeat visits, blog readers, fans, followers, etc.

Active Interest e.g. people who leave comments on your blog, wall comments, @replies on Twitter, etc.

Sharing e.g. social bookmarking, retweeting links, posting links and content to my own sites and profiles, etc

Public Dialogue e.g. public @replies, referrals in a blog post, and references posted to our various sites and profiles, etc.

Private Dialogue e.g. exchanging email, TXT messages, IM, and direct messages on Twitter, Facebook, YouTube, Flickr, etc.

Advocacy e.g. same tools as Sharing, but different language; usually entails recommending the person or brand, and not just a specific piece of content

Investment