Thursday, 7 May 2009

Coca-Cola is gearing up for good summer

As one of the Happiness Factory big fan, I am pleasantly surprised by Coca-Cola's 5 billion summer limited cans. Enjoy the lovely simple design ;-)

Is Banksy really coming to dinner?



Source here.

Tuesday, 5 May 2009

Flashmob with Gisele Bundchen for Sky


Love the idea, good execution, but I have problem mixing flash mob with TVC. It felt too constructed... other opinion?

Train de Nuit, Chanel No.5 avec Audrey Tatou

As if we can't get enough of Coco Chanel. A tv commercial for Chanel No.5, starring Audrey Tatou under the direction of Jean Pierre Jeunet, has just been released. The romantic mood is serenaded through by Billie Holiday, "I’m A Fool To Want You".

Monday, 4 May 2009

What should we do next? A video about design strategy

RESONANCE from chris hosmer on Vimeo.

Is this just too much? The power of branding.



Disney has cleverly steered itself from branding junk food aimed to kids to a much healthier options such as vegetables and fruits. The producers are happier because they are partnering with a famous brand and selling more. Children are more than eager to chomp on avocado promoted by Zac Efron. Parents would prefer to buy the healthier range than the sugar laden snacks. And of course, Disney managed to hit two birds with one stone by including its 'corporate social responsibility' in this marketing strategy. Eveyone is satisfied right? What do you think? May be this Hannah Montana Banana article can help you make up your mind.

See what Kenya Hara has to say about Muji and the concept of emptiness