My first North Korean commercial

Ever curious with what kind of commercial they have in one of the most mysterious country in the world? Well, now you get the chance to take a peek on how they do it. I used to think that they only have state broadcasts with no commercial, but I suppose this can be count as part of the propaganda. Kim Jong-il has authorised North Korea's first beer advertisement for the Taedonggang Beer Factory. The "Pride of Pyongyang" beer claims that it will help ease stress. It also promises: "It represents the new look of Pyongyang...It will be a familiar part of our lives." Enough said I guess, just enjoy ;-)

Scientology knows you and knows your life

Hi! I am back from my long and wonderful trip from Greece. Crete was amazing and beautiful: the sunshine, blue sky, crystal clear sea, and friendly people. It was heaven! Anyway as a greeting to you all, I present the latest marketing works from Scientology to persuade people to ruin their lives.

WTF commercial

Watch this latest Cadbury Caramilk ads from Saatchi & Saatchi New York, then tell me if you have the same reaction as I do....

Lazy me

I had a semi wonderful long weekend. It was the warmest in Holland for awhile so most people used the opportunity to go out and have fun (which I so DID). However there is only a certain amount of options to do before the boredom and lethargy set in. I have been appropriately uninspired and neglectful when it comes to updating the blog. There were many lists in my head but in the end my laziness won! and I must say that I have been hooked on micro-blogging (read: twittering like mad) hehehe anyway despite this stupid rambling, I am here to share another wonderful execution to commemorate Olympus's 50th anniversary. You know me, I love my camera ;-)

Hermès and Dior

I suppose everyone has been caught up with Lady Noir which was released by Dior yesterday. Starred by Marion Cotillard and directed by Olivier Dahan, viewers were left hanging for the continuation of the short thriller movie with the next installment, Lady Rogue. This makes me I wonder if it is an emerging trend among the big fashion houses? Remember the recent Chanel no.5 with Audrey Tatou or the previous one with Nicole Kidman? There is also the Fitting Room Follies which was produced by Kaiser Karl himself. Now, I also present you the latest video from Hermès to promote their new scarf collection, "All I Do".

Benadryl -War-

As one of the people that is afflicted by hay fever almost every year, I can't help but support this war.

Advertising Agency: JWT, London, UK
Creative Director: Russell Ramsey
Art Director: Andy Smith
Copywriter: Ryan Lawson
TV Producer: Anna Church
Planner (creative agency): Ian MacDonald
Account Director: Will Kirkpatrick
Aired: May 2009

Steal Our Ideas

Art director and copy writer, Jon and Adam, post their ideas everyday so people can 'steal' it: As creatives in the ad business, we know that coming up with ideas can take you away from the important things in life.Family. Friends. Absorbing culture. Coaching soccer. Reality TV. Sex parties. Stealourideas.com is here to help you get back the happiness that you've sacrificed to work long hours in creative industry. Our blog entries will save you the time and energy it usually takes to think of stuff, while building the credit needed to chat yourself up at award shows.

Infinity Citizen

The beautiful video of Tokyo in time lapse came to enhance Citizen watch's booth in Basel 2009. This video is provided by W0W, directed by Kosuke Oho & Takuma Nazaki, and designed by Daisuke Moriwaki, Daihei Shibata, Tsutomu Miyajima, and Yoko Ishii.

In this financial crisis time, it is great if you can multiply your money... scam alert

Coca-Cola is gearing up for good summer

As one of the Happiness Factory big fan, I am pleasantly surprised by Coca-Cola's 5 billion summer limited cans. Enjoy the lovely simple design ;-)

Flashmob with Gisele Bundchen for Sky

Love the idea, good execution, but I have problem mixing flash mob with TVC. It felt too constructed... other opinion?

Train de Nuit, Chanel No.5 avec Audrey Tatou

As if we can't get enough of Coco Chanel. A tv commercial for Chanel No.5, starring Audrey Tatou under the direction of Jean Pierre Jeunet, has just been released. The romantic mood is serenaded through by Billie Holiday, "I’m A Fool To Want You".

What should we do next? A video about design strategy

RESONANCE from chris hosmer on Vimeo.

Is this just too much? The power of branding.

Disney has cleverly steered itself from branding junk food aimed to kids to a much healthier options such as vegetables and fruits. The producers are happier because they are partnering with a famous brand and selling more. Children are more than eager to chomp on avocado promoted by Zac Efron. Parents would prefer to buy the healthier range than the sugar laden snacks. And of course, Disney managed to hit two birds with one stone by including its 'corporate social responsibility' in this marketing strategy. Eveyone is satisfied right? What do you think? May be this Hannah Montana Banana article can help you make up your mind.

Don't you love a bit of drama in your life?

Enjoy the theatrical battle between human kind against the force of dandruff, courtesy to Lowe Bangkok for Clear shampoo. PS: I will be off partying along with the rest of the Dutch for Queen's night and Queen's day. Expect some random updates only if I have time.

Spectrum of online friendship

Mike Arauz, a strategist from Undercurrent, is sharing his thoughts on the idea of online friendliness. To him, the online friendliness are divided into several levels such as: passive interest, active interest, sharing, public dialogue, private dialogue, advocacy, and investment. Although I do not agree with him 100%, I still think that the article is quite interesting. Read more about his conclusions here.

Passive Interest e.g. repeat visits, blog readers, fans, followers, etc.

Active Interest e.g. people who leave comments on your blog, wall comments, @replies on Twitter, etc.

Sharing e.g. social bookmarking, retweeting links, posting links and content to my own sites and profiles, etc

Public Dialogue e.g. public @replies, referrals in a blog post, and references posted to our various sites and profiles, etc.

Private Dialogue e.g. exchanging email, TXT messages, IM, and direct messages on Twitter, Facebook, YouTube, Flickr, etc.

Advocacy e.g. same tools as Sharing, but different language; usually entails recommending the person or brand, and not just a specific piece of content

Investment

Drumming on ice

Advertising Agency: Jung von Matt, Stockholm, Sweden
Art Director/Copywriter: Jacob von Corswant
Account Director: Jan Tallroth
Director: Jacob von Corswant

Cutesy doer

Just feeling like poking fun on my industry

Source: Publicis Mojo Sydney

iPhone has every single apps that you might need, even for business ;-)